Event Date: 18 – 19 February 2014
Event Time: 9am – 5pm
Location: PSB Academy
By Kevin Shepherdson, Associate Trainer
Fees: S$650.00 (GST will not be applicable)
Do you know that the words we say have the power to impact one’s feelings and change minds? They even have the power to change beliefs and values. What if you could read people through what they do not say? Imagine applying the above knowledge in the way you sell. What’s the first thing you do when you meet a prospect for the first time? Can you read his character? Do you know about what goes on in your prospect’s mind? What do you do when a prospect says “Your price is too high”? Join this workshop to find out how you can leverage these facts to sell better by applying PILOW – a new approach to comfortable selling. Learn the 5 rules to sell to the sub-conscious mind.
Course Outline
• Barriers to comfortable selling
• Why use PILOW & not hard-sell tactics
• Understand how your mind works
• Self-talk to overcome limiting beliefs
• Insights to the unconscious process of buying and decision-making
• Learning the 5 selling rules of PILOW
• The sales process and its impact on your plan
• 2 major techniques to profile
• 3 proven methods to build rapport & trust
• 4 key points to successfully qualify your prospects
• 5 tips to reading their minds & asking the right questions
• 10 powerful tactics for probing and dealings with sales objections
• Closing the sales loop to become a trusted advisor
Workshop Leader
Kevin Shepherdson is a Mindset & Transformation Strategist. In his 20-year career as a business and marketing strategist, he has held senior leadership roles with Creative Technology (where he co-owned the worldwide audio strategy), Sun Microsystems APAC (as Marketing Strategist & Director of Marketing Ops) and Oracle Corporation (Head, Demand Generation and Customer Intelligence).
Throughout his career, Kevin won multiple worldwide and Asia Pacific employee excellence awards, including those for Marketing Excellence, Market Intelligence and Technology Innovation. He specializes in training and consultancy services in the area of communication, strengths-based selling and marketing, mindset and transformation, applying concepts from psychology, neuro-semantics and neuro-linguistic Programming. His “MovieMind” series of workshop was recently approved for 100% funding from MSF for parent-child communication (under the School Family Education programme).
Besides Kevin’s passion for training and personal and professional coaching, he is also an author and genealogist who has been featured on CNN.com, the Asian Wall Street Journal and Channel NewsAsia. In 2011, Kevin wrote the music and lyrics of one of Singapore’s National songs and he is a trainer for the Singapore Memory Project.
Kevin holds a MSc degree (Internet & Media), BA (English Language) and is a certified Master Practitioner in NLP, Neuro-Semantics as well as Hypnotic Communication.
Click here to register.
